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- Author: Jeanne Liedtka, Tim Ogilvie
- Publisher: Columbia Univers. Press
- Year: 2011
- ISBN-10: 0231158386
- ISBN-13: 9780231158381
- Format: 22.6 x 22.5 x 2.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
EXTRA 10 % discount with code: EXTRA
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- Author: Jeanne Liedtka, Tim Ogilvie
- Publisher: Columbia Univers. Press
- Year: 2011
- ISBN-10: 0231158386
- ISBN-13: 9780231158381
- Format: 22.6 x 22.5 x 2.8 cm, kieti viršeliai
- Language: English English
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Reviews